Be Mario

Installation / 35mm Photos, 2007.

I built a life-sized model of the powerup box from Nintendo’s Super Mario Brothers series and hung it out in public spaces, inviting college students to “go for it.”

In the classic game, Mario can jump up and punch certain boxes, revealing items that help him progress through the game’s levels. Evidently, college students instinctively know what to do when presented with something that looks like this.